Sponsor 3M expands its partnership with NASCAR

CHARLOTTE, N.C. -- 3M, a diversified technology company serving customers with innovative products and services, and NASCAR on Wednesday announced an agreement for 3M to expand the categories for which it holds exclusive NASCAR marketing rights to include bandages, first aid supplies, braces, supports, and hot and cold therapy products.

For nearly 10 years numerous 3M products associated with automotive, industrial, professional and home use applications have been designated as exclusive NASCAR licensed products with the rights to use NASCAR-themed marketing elements in advertising and promotional materials. The 3M products range from hearing protection to automotive care and refinishing products, adhesive tapes, abrasives and many more.

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With this expansion of the agreement, 3M Nexcare bandages and first aid tapes, ACE, Futuro and Tru-Fit support devices and certain other 3M medical products will be permitted to carry the prestigious NASCAR mark on packaging, promotional elements and related media.

"We are truly excited to join 3M's portfolio of NASCAR Officially Licensed Products," said Ty Silberhorn, vice president, 3M Consumer Health Care Division. "3M and NASCAR both stand for innovation, quality and commitment to the fans of racing, so the association between our organizations is natural and mutually beneficial."

"Partnering with NASCAR gives us an excellent platform to promote our wide range of products," said Bob MacDonald, senior vice president, 3M Marketing and Sales. "3M products have significant benefits for NASCAR fans and racers alike and our partnership is a great way to let people know about our innovative products."

3M's association with motorsports spans decades and has taken many forms through the years. In addition to holding multiple NASCAR Officially Licensed product categories, 3M is a longtime sponsor of NASCAR racing as primary sponsor for Roush Fenway Racing's No.16 Ford driven by Greg Biffle in the Sprint Cup Series.

"3M has enjoyed a strong presence in our sport for a number of years on several levels," said Odis Lloyd, managing director, NASCAR Automotive Group. "To expand their sponsorship demonstrates the value of a NASCAR sponsorship and solidifies 3M as a strong partner to our success."

NASCAR is one of the few professional sports leagues that have created an automotive-specific marketing program for its family of automotive sponsors. The platform, branded as NASCAR Performance, includes exclusive marketing rights, the ability to co-brand products and product packaging as well as involvement in a long list of integrated media programs. The NASCAR Performance product program logo is a symbol of integrity that represents NASCAR's commitment to precision and quality.